Beal Homes adopts immersive technology to enhance buyer experience

Regional housebuilder, Beal Homes, is using the latest immersive 3D technology to help house hunters find their new homes.
Using Futurium’s 3D interactive software, house hunters can take a virtual tour of Beal developments, explore inside the housebuilder’s house types and select a plot, even before a single brick has been laid.
Futurium’s iX3D system has been introduced by Beal to provide an improved customer experience to visitors of the new, state-of-the-art Beal Showroom in Hessle, East Yorkshire.
Beal has invested £5.5million in the industry-leading facility, with enhanced and expanded facilities and features, including a Design Lounge where buyers can benefit from the housebuilder’s personalised design service.
Beal Homes unveils showpiece new Design Lounge
Jamie Barrington, Beal’s sales operations manager, said: “Using Futurium’s exciting technology adds a further digital dimension to our already exceptional customer experience.”
“This technology is transformational and feedback from house hunters who have experienced it has been incredibly positive.”
“Traditionally, people looking to buy a new-build home were limited to visiting a marketing suite on a construction site and viewing one-dimensional house type images, floorplans and development plans.”
“This technology takes the guesswork out of it and enables buyers to see exactly what their chosen home and outdoor space will look like and precisely where it will be located within the development.
The Futurium technology integrates with software from spatial data company, Matterport, to incorporate interactive virtual tours of each house type. It also brings in detailed information from Beal on plot availability, house prices, floorplans and more.
Hayley Carpenter, co-founder and director at Futurium, said: “Beal approached us with a clear mission – to further enhance their customer experience using the latest in immersive, digital technology.”
“Our technology is not just interactive, it is intelligent and driven by the latest Beal data to ensure buyers have access to all of the information they need to make the decision that is best for them.”
“Beal is the only Yorkshire-based housebuilder we’re working with. It’s a perfect partnership founded on a shared commitment to deliver exceptional customer service.”
Futurium is an award-winning technology leader, founded nine years ago in Anglesey, North Wales, to provide pioneering digital platforms for the housebuilding industry.
The company’s cutting-edge technology strengthens further the customer experience offered by Beal, which was recognised earlier this year by the housebuilder securing a sought-after five-star rating from the Home Builders Federation (HBF) for the third year running.
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