Appliance manufacturer, Haier, has announced it has rebranded to Haier Smart Home UK & Ireland alongside its unveiling of a new connected smart appliance system that runs entirely on solar energy.
The company revealed its rebrand at an event held in London’s Icetank and announced plans that all its products would be connected to its hOn app by the end of 2025. The company also provided more details of its Haier Boost plan, which will see the business quadruple its investment in its media strategy with the aim of making Haier the ‘undisputed leader in the smart home’ as well as a household name.
The new connected smart home appliance product, Smart Cube, includes an inverter, battery storage, EV charger and heat pump controller, all combined in one unit. It has the ability to run an entire household’s connected products through solar energy, which can all be controlled through an app. The energy collected by the Smart Cube can also be used to generate power for a home EV charger.
Jim McEwan, chief commercial officer for Haier Smart Home UK & Ireland, said: “We want to inspire consumers to buy our products. We are continuing to invest in green technology and we were awarded the Terra Carta seal of approval for sustainability. We have spent 350 million euros on factories in Europe over the last four years. They are efficient and all our factories are at least partly powered by solar. What we offer is the best energy solutions for the consumer.”
Attendees at the event also got to witness a preview of Haier Smart Home’s latest products, which included the ID oven Series, X11 washing machine, X11 heat pump tumble dryer and Cube refrigerator.
The post Haier announces rebrand with release of new smart appliance system appeared first on Showhouse.
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